Keyword research is an essential component of any effective SEO strategy. However, not everyone has the financial means to invest in costly keyword research tools. Fortunately, several free keyword research tools are available to assist you in identifying high-value keywords for your website. We'll look at some of the best free keyword research tools available in this post.
1. Keyword Planner by Google
Google Keyword Planner is a well-known and powerful keyword research tool that is available for free. It allows you to find new keywords and learn about their search volume, competition, and estimated cost-per-click (CPC). You can also view historical keyword statistics, which can assist you in identifying seasonal trends or changes in search behaviour.
You must have a Google Ads account to use Google Keyword Planner. You do not, however, need to have an active campaign to use the tool. After logging in, you can enter a keyword or phrase to receive a list of related keywords and metrics.
2. Keyword Researcher
Another popular free keyword research tool that can assist you in discovering long-tail keywords related to your niche is Keyword Tool. It has both free and paid versions, but the free version is quite powerful. Keyword Tool provides keyword suggestions for Google, YouTube, Bing, Amazon, and other search engines.
One of Keyword Tool's distinguishing features is its ability to generate question-based keywords. These are keywords that begin with the words "what," "why," "how," or "where." Question-based keywords can be useful for targeting voice search queries or creating content that answers frequently asked questions in your industry.
3. Uber recommend
Neil Patel, a digital marketing expert, created Uber suggest, a free keyword research tool. It enables you to generate keyword ideas, view search volume and competition data, and receive content recommendations based on your keywords. You can also see the top-ranking pages for a keyword, which can help you understand the type of content that works well in your niche.
Uber suggest has a unique feature in that it can generate keyword ideas based on Google Suggest. As you type in the search box, Google Suggest displays a drop down menu of related search terms. Uber suggest can help you find long-tail keywords that you might not have thought of otherwise by generating keyword ideas based on Google Suggest.
4. Keyword Search
Keyword Surfer is a free Chrome browser extension that displays search volume data and related keywords directly in Google search results. Keyword Surfer provides instant insights into a keyword's search volume and competitiveness, as well as related keyword ideas. You can also see the estimated traffic value of a keyword, which is the amount of traffic a top-ranking page for that keyword is likely to receive.
One of Keyword Surfer's distinguishing features is the ability to display the number of words on top-ranking pages for a keyword. This can help you understand the types of content that are performing well in your niche and guide your content strategy.
5. Soovle
Soovle is a free keyword research tool that generates keyword suggestions from a variety of search engines and other sources. Soovle provides keyword ideas from Google, YouTube, Bing, Yahoo, Amazon, and other sources. You can also save the results of your search as a CSV file for future reference.
One of Soovle's distinguishing features is the ability to compare search volume data across different search engines. This can assist you in determining where your target audience is looking for information and tailoring your content accordingly.
6. Google Trends.
Google Trends is a free tool that displays the historical popularity of a search term. You can use Google Trends to compare the search volume of multiple keywords, view related queries and topics, and gain insight into search behaviour by region and demographic. This is particularly useful for detecting seasonal trends or changes in search behaviour.
One of Google Trends' distinguishing features is the ability to display "breakout" search terms. These are search terms that have recently gained popularity, indicating that they may be trending topics in your niche.
Finally, while there are several free keyword research tools available, keep in mind that no tool is perfect. Each tool has advantages and disadvantages, and you may need to use several tools to get a complete picture of your keyword landscape. You can, however, gain valuable insights into search behaviour, identify new keyword opportunities, and optimise your content for SEO by using these free keyword research tools.
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